32 kit reviews requiring meticulous research. Reviews have to be written without marketing claims, while remaining incredibly detailed –– an interesting balance.
Editorial and advertorial copy for the Philips pregnancy app. Around 20 pieces written for partner brands, for example Stokke Highchairs, published on the app.
WELL-RESEARCHED APP CONTENT FOR PREGNANCY
Kit reviews, editorial and production for the UK’s best-selling multi-sport magazine. Freelance work across both the print magazine and online.
Customer communications – mainly digital comms – for Lloyds Bank, Bank of Scotland, and The Halifax. Copy development for the Lloyds Bank Academy (shown right), and B2B copy for car fleet managers to aid faciliation in the transition to electric vehicles for Lex Autolease.
LLOYDS BANK CUSTOMER COMMS & ACADEMY (SHOWN HERE)
Research and article writing for the Alumni magazine: nonesuch
THOUGHT LEADERSHIP FOR ALUMNI
Copywriting for Casual Dining Group across website and point of sale. I also penned copy for their sister brand, Cafe Rouge.
DIGITAL COMMS AND POINT OF SALE FOR FOOD AND DRINK